3 Live Trainings Delivered in a Single Day Workshop

This full-day workshop is based on my experience producing hundreds of micro-documentaries for purposeful organizations in more than 30 countries that were used to attract new communities of support, raise millions of dollars and advance legislation.

$324 VALUE — Stories can be the most powerful way to overcome long standing stereotypes.

In this live online training you will learn how to identify the specific stereotypes that may be present in your audience and how to apply the right antidote for each one. This way you can intentionally overcome these stereotypes with your stories, rather than inadvertently reinforce them.

YOU’LL WALK AWAY WITH: A simple, evidence-based humanization process to determine which storytelling antidote to apply to each stereotype that you are having to deal with.

This training will be recorded & available for 30 days after the event.

$324 VALUE — Whether they are Instagram posts or articles for mass media channels, the impact of your stories can be magnified when those stories relate to a clear overarching Narrative Framework.

You will start by assessing your framework. Is it too focused on issues? Or too focused on solutions? Both are problematic for different reasons.

I’ll help you develop a framework that goes beyond issues and solutions and that is more suitable for purpose-driven organizations — a framework that draws your audience in, that stimulates their curiosity and that wakes up their creativity. The relationship between a framework and a story is a bit like that between a Christmas tree and the ornaments. The framework is the tree — and the stories are the myriad colorful figures that will light it up.

A natural place for your Framework is on the landing page of your visual stories and in the descriptions of your visual stories. Including it in your media pitches will also make it a lot easier for bloggers and journalists to write about your short films and other visual stories and to place them in context in an editorial way for their audience.

YOU’LL WALK AWAY WITH: An updated draft of your overarching Narrative Framework that will provide the context for your stories. In the morning, we’ll focus on the tree.

This training will be recorded & available for 30 days after the event.

$324 VALUE — You know a compelling video when you see one, but the elements that make it compelling can remain elusive.  In this training, we will dive into the heart of the matter—the micro-documentaries themselves. You’ll learn which stories are best suited for you to bring your overarching framework to life and you’ll learn the vocabulary for making effective visual requests from photographers and videographers.

You’ll get clear on how to distinguish between a story and a presentation and we’ll demystify the anatomy, the components that make a visual story compelling. I’ll show you our very best secrets for captivating your audience visually and touching their hearts through your photos and videos.

YOU’LL WALK AWAY WITH:  A fresh list of ideas for compelling photo and video stories, a system to rank and prioritize them for production and clarity for how to ensure that they will translate well visually. 

This training will be recorded & available for 30 days after the event.

$324 VALUE — Approximately 4 weeks after the Visual Storytelling workshop we’ll hop on a live group call on Zoom where I will offer personal guidance to you on any of the themes of the storytelling training or nature practice.

Bring your projects you’ve been working on or any topic that you would like me to expand upon or help you get unstuck.

If you can’t make it live, you can submit your questions ahead of time and watch the recording of the call.